I recently bought a 'sportive' bike, i.e. very much like a road bike but with a taller head tube to give a slightly more upright, more relaxed, less 'heads-down' riding position, and a triple chainset rather than a compact double.
I think this is a great bike (I'm not telling you its make or model as I don't want to discuss the pros and cons of this specific bike), but the US-based manufacturer produced it in 2010 only. I happened to meet a UK-based employee of theirs at the weekend who told me although this bike was designed specifically for the UK market, its (worldwide) sales turned out to be too small to justify continued production. This surprises me, as I have the impression that only a small proportion of the (lower-end) road bikes sold are ever used for road racing or time trialling, with more used for fitness and day rides, including the sportive events that give this style its name, and that this style of bike is ideally suited to such uses.
Can anyone explain why such bikes aren't popular outside the UK?