TLDR: Shimano K03S or Swisstop Disc 34.
The HD-R290 brakes spec sheet do not indicatedoes not indicate the pad to use - except that it must be resin, but finding subsitutes to the F10BS is possible.
According to Tektro website, F10BS are meant for HD-R310/R510 calipers. The compatibility chart on Tektro's site also states that the equivalent of these pads are Shimano K02S (resin, predecessor of K03S) and K04S (metal, excluded as indicated by the spec sheet).
Swisstop also indicates that they sell a brake pad compatible with these calipers: the Disc 34 (different variants, RS depicted here).
Note that I found a page that makes an explicit link between HD290 and the pads that I mentioned: the Cowboy 3 user manual, where the following is written:
The brake pads used on Cowboy bikes are the TEKTRO F10BS/F10XS but compatible pads include:
- TEKTRO HD-R290 brake pads
- Shimano K03S resin brake