Bear in mind that the web listings may have incorrect photos and incorrect details. Don't trust the photos implicitly, you should contact the seller before purchase if you have any doubts. They will say errors or omissions are not their problem, but equally, UK distance selling regulations protect UK buyers IANAL.
The Merlin Cycles page lists the product code as TK-DBBTF38624
I.E. it is listed as a TF38624 model. Contemporary models are black so it may be an old colour variant(?)
The High on Bikes page, I don't see a product code but the photo is of a TF37 model.
On the Token website it says,
The NINJA bottom bracket is can be purchased individually or in a package that includes adapters to fit several different frame and crankset combinations
This seems to be the difference between them, one is dedicated to BB386, 24mm and one comes with adapters to match different frames to various chainsets. note that the TF37 shows an adapter on the right hand side.
That said, consider the RRP of both units is the same. The RRP of TF37 is higher on other websites so maybe it's not actually TF37 after all.