I'm almost sold on tubeless setups (even for road tires), but it took me a while until I heard the "sales pitch" (what someone committed to tubeless tires would say to convince a tube user to switch). It might go something like this:
You do an exchange: you spend less time on the road/trails fixing flats, but you pay the price in increased maintenance time to clean up the sealant once in a while.
What's the sales pitch for waxing chains? In other words, if you're a buff, what would you say to someone who uses a lubricant if you were to convince them of waxing? Is it just about guaranteed clean legs when you're back from your rides?
Clarification (edit)
In case "sales pitch" is ambiguous, think of it in the following way.
You're a bike shop owner/operator. You love bikes, but you also have a business to run. You get in the store a couple of cycling enthusiasts. They've watched several videos and read several articles that the usual publishers and the established sites have published on this subject.
When you declared that you'll help them save time on the trails/roads, they were sold. They went for tubeless tires.
What is the scoop you'd say to convince them to switch to waxing their chains? It's a sales pitch, and so you don't want to get technical on them. Sure, they may be thrifty and decide to do it themselves. They may not trust that you have the patience and the diligence to do an exacting job. They may not fathom returning to your shop every 1000-1500 km. At that point they'll select one school of waxing rather than the other and look at the details before doing it themselves, but at the outset, they only want to hear the big picture — delegating the details to you. What is the salient compromise that waxing a chain offers compared to lubing a chain?