Automotive lubricants aren't ideal for a chain. Here's why.
Chain lubricant should be:
- Very, very thin when you apply it
- Extremely thick when you park the bike for waiting its first ride after new chain lubricant
- Reasonably thin when you start riding the bike
- Extremely thick when you again park the bike
Automotive lubricants don't satisfy these criteria. Automotive lubricants are specified something like 5W-30 or 0W-20. For example 5W-30 means it has a thickness of SAE 5 when cold, and SAE 30 when hot. Each SAE thickness of course varies with temperature, so SAE 5 oil when cold is thicker than SAE 30 oil when hot (but SAE 5 oil when cold is thinner than SAE 30 oil when cold).
So automotive lubricants are only designed to have a certain viscosity profile as a function of temperature. Generally you want as little viscosity change as possible when temperature changes.
Bike (and motorcycle) chain lubricants, on the other hand, need a different viscosity profile. They need the viscosity to be thin when agitated, and gradually become thick when left undisturbed. This feature is called thixotropy.
Thixotropy (shear thinning property) means that if you take a motorcycle chain lubricant, put it into a container, agitate it hard for a long amount of time, it becomes thin. You can observe this by tilting the container and seeing how quickly the lubricant responds.
Now, if after agitation you leave the chain lubricant settle for a day, and try to again tilt the container slightly to see how quickly the lubricant responds. You will see a difference -- the agitated lubricant is thin (low viscosity), but the settled lubricant is thick (high viscosity).
Also, to make the lubricant extremely thin, far thinner than when riding the bike, when applied, two additional helpers may be used:
- The lubricant may be stored in a spray can, so the act of spraying it agitates it very thoroughly, ensuring it's extremely thin after coming out of the nozzle
- The lubricant may also contain low-viscosity volatile solvents in it, to make it even more thin, and then those solvents evaporate very quickly and leave behind a thick base oil
So what you want is a motorcycle chain lubricant in a spray can.
Bicycles have an additional property that they are very low tech. So practically any oil that doesn't oxidize works in a chain. So motor oil, it works. Gear oil, it works. WD-40, it works (although it contains maybe too little oil and too much solvents). Gun oil, it works. Basically any oil apart from something like food oils like rapeseed oil works. The food oils work too but they oxidize so only for a while.
Actually, bike chains can be lubricated by water too! If you have ridden a bike long distance in the rain, you notice it doesn't squeak. The squeak starts after the rain stops. This demonstrates that as long as new water is fed into the chain, the water lubricates the chain. The only problem is that water is not a long-lasting lubricant, it doesn't stay in the chain for long.
Actually, some cyclists prefer to lubricate their chain by Teflon flakes in a volatile solvent (called "dry lube"), or even wax the chain. Both of these are inferior lubricants and would for example never work in a motorcycle. But bike, being such a low-tech device, works for a short amount of time with these inferior lubricants that don't flow and thus aren't replenished.
So automotive lubricant, it works, but isn't ideal. You will find it's hard to get inside the chain when cold, so you may prefer to heat up your chain in a hotplate before applying motor oil on it. Also motor oil doesn't become thicker when left unagitated, so it will not stay in the chain for as long as a true thixotropic motorcycle chain lubricant in a spray can would stay.
An advice: leave all bike lubricants on the bike shop shelf, don't buy any of these. If you buy a bike lubricant, it's 99% certain you will buy crap (because bike is such a low-tech device that even crap works). It's also 99% certain that the crap you buy will cost ten times the amount of same volume of printer ink.
Buy only motorcycle chain lubricants in a spray can. They aren't terribly expensive, and they are extremely well engineered to work on a high-tech device that is the motorcycle. So they will work even better on a low-tech bike.
Before lubricating the chain, wait until the rollers are shiny clean (if they aren't it doesn't need new lubricant) and wait until you hear a very slight increase in chain noise (if you don't hear it, it doesn't need new lubricant), take the worst dirt out of it using a pair of stiff brushes, take even more dirt out of it by using a microfiber cloth, and only then lubricate it.
After lubricating the chain, take the excess lubricant away from it by using another microfiber cloth.