What is the name of the component outlined in red in the image, that seats the head of the brake cable?
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1Brake cable anchor? – Argenti Apparatus Oct 18 '17 at 15:04
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Have you lost yours ? – Criggie♦ Oct 19 '17 at 8:45
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Criggie - The one on the opposite STI to the one in the picture came without the white plastic ends. Cable can still be seated with just the middle part of the cable hook, but not as intended. – user34810 Nov 1 '17 at 20:31
This part is officially called "cable hook" and "cable hook unit" in Shimano docs. See attached image (I won't link it because the PDF is not hosted by Shimano) and this document (page 7).
It is indeed called a Cable Hook, and can be bought here: https://www.sjscycles.co.uk/gear-spares/shimano-str700-cable-hook-unit-6cu-9805/