It's my first tire change experience and I got so far using youtube videos but now I'm stuck. Got these Schwalbe 365 tires yesterday for my folding bike. It is an all season model which feels a bit harder than the tire that was on the bike from the factory but both are 40-406 20x1.5". The bead doesn't sit properly on the rim. This is the case from both sides as seen in the images. There's a small misalignment between where the problem manifests itself on each side of the rim. The tube is also brand new (Continental). The temprature in the bicycle room where I tried is around 16-22 deg.
Hadn't used soapy water when installing the tire and can't measure tire pressure (it's recommended 3-6 bar).
What do you recommend to solve the issue?
Update: bought a pump with gauge, rotated the tire and used a bit of liquid soap to end up with this result:
One thing that I discovered today is that the tire is literally tighter at the point where there's a problem which makes me think the tire might have some issues due to how it was stored I the shop. But that would be too sad because despite the issues I really like these tires.