The headbadge says "WORLD Japan" over a globe. Belleri handlebars, Shimano 600 frame. Lapize on pedal. Seat selle royal. enter image description here

WORLD badge

  • Please add a picture of the head-tube badge. I couldn't find anything in Velobase's database that was Japanese and matched your description of it. Apr 7, 2019 at 18:44
  • 1
    So, probably 'WORLD Japan', that's what the badge says.
    – Carel
    Apr 7, 2019 at 18:47
  • @carel Even en.wikipedia.org/wiki/… doesn't list World as a brand. Might be something more to this....
    – Criggie
    Apr 7, 2019 at 19:36
  • I agree that World doesn't seem to be a brand. Hence, the mystery. Apr 7, 2019 at 19:40
  • I'm guessing this is an American company, who maybe had their stuff built in Japan? I doubt a Japanese company would use a view of the world that doesn't include Japan! Apr 7, 2019 at 20:08

1 Answer 1


The head tube logo is a match for the one on a Schwinn World Voyager enter image description here on this bike for sale on ebay
However, the parts are not an exact match. The parts and chrome are a better match for this 1980s Schwinn World Voyager 1980s Schwinn World Voyager
But, you have what looks like a high flange front hub and the Voyager is low flange front and rear. It's been a few year so maybe wheels were changed?
Here is a history of the Schwinn Voyageur
Looks like the bike came with bar end shifters from 1975 to 1980. In '80 they switched to down tube shifters. Full chrome is available in 1980 and 1981

According to the wiki article on Schwinn they were made by Panasonic

Schwinn soon had a range of low, mid- and upper-level bicycles all imported from Japan. Schwinn's standard road bike model from Panasonic was the World Traveler, which had a high-quality lugged steel frame and Shimano components. Schwinn also marketed a top-shelf touring model from Panasonic, the World Voyager, lugged with butted Tange chrome-molybdenum alloy tubing, Shimano derailleurs, and SunTour bar-end shifters, a serious challenge to the Paramount series at half the price

  • Who called it as American-but-built-in-Japan? 😀 Apr 7, 2019 at 21:41
  • Thank you, David D. The bike must be a Schwinn. The "parts" (Italian seat, for instance) are worth more than the bike, at this point. Apr 7, 2019 at 22:00
  • Yes, David R.--you were right!! Apr 7, 2019 at 22:14
  • Vintage Girl - It's a nice bike. They rode well and had OK components. I'm not sure the seat is worth more than the bike.
    – David D
    Apr 8, 2019 at 1:07
  • In the late 80s, I rode Panasonic's Sport 500 & Sport 1000. They were well-built, quality bikes, and I utilized them for commuting, fitness, and touring Midwestern USA states. Once completed a Century (103 miles) in under 6 hours on the 1000.
    – Jeff
    Apr 11, 2019 at 15:06

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