I own a hybrid Trek bike that uses V-brakes. When I apply the brake, the brake pads make contact with the wheel's rim, but don't apply enough pressure to actually brake the wheel. (No matter the level of pressure I apply, there isn't a substantial difference in the level of braking.) My immediate response was that the brake pads might be worn or too thin — so I installed a new pair. Unfortunately, the same problem persists.
I would appreciate any guidance on what might cause the problem. Do I need to find a better or thicker pair of brake pads? I apologize if this problem appears straight-forward; I am a newbie to both bike repair and the bicycle StackExchange community.
The question should be addressable based on the description above, but I have linked a very brief video here that demonstrates the problem.