I'm perplexed, why is my cloth rim tape not sticking?

Question

I have a pair of Velocity Deep V wheels (silver, from Velo Mine) and have a roll of BBB BTI-98 16 mm tape. I tried to apply it today and the adhesive will not stick to the rim. It just kept sliding. Moreover, the part of the tape that I attempted to apply to the rim no longer is as sticky as it was initially. What gives?

Answer 1

I've had rim tape before that didn't stick to the rim, but did stick to itself - which is all that matters really. As long as the rim tape won't separate from it's ends, it's doing it's job, plus the valve will stop it sliding around.